Industry Insights: Joe Witte
In today´s episode Joe Witte, VP of Ecosystems and Partnerships at TagOne talks about the importance of tracking and tracing products from seed to sell. TagOne has developed a privat blockchain solution to make the way of products along the supply chain visible. In order to prevent food fraud and to provide food safety, blockchain solutions are being used as a single source of truth. However, if the need for a recall arises blockchain technology makes product recalls faster and easier by getting important recall information faster and easier, too. Embracing new technologies supports companies to protect the consumer as well as their brands.